Founded by Leela Hoehn in 2012 with the intuitive human in mind. The type of human that's creative, spiritually inquisitive, and requires beauty in order to thrive in our modern world.
While paper and home goods have always been a soft spot for Leela there was never anything that really encompassed the aesthetic she was looking for. She wanted something edgier, yet approachable, beautiful, but bold. After a few years of evolution she finally honed in the native bear vibe, pulling inspiration from the 1970s nostalgia, the fluidity of psyche rock poster art, earthiness, and a touch of magic.