What do celebs like Jessica Alba, Kourtney Kardashian, Gigi Hadid, and Selena Gomez have in common (besides the fact that they are all beautiful and famous and are basically living our fantasy lives…) ? The answer is that these fashionistas love their J Brand jeans! And who can blame them? Since ’04, J Brand has been creating premium denim that make women look and feel amazing (because we have butts and they deserve to look good!) In fact, the first denim I ever purchased from Swank was a pair of J Brands and they are a staple in my wardrobe. Not only do I know they will last me for years to come, but they are incredibly comfortable and wonderfully flattering. If you don’t already own a pair yourself, we would love to change that! Trust me, you will thank us. Here are a few of my faves in the store right now:
*Swank Tip* Always remember to wash your denim inside out and on a cold wash cycle to prevent the indigo from washing out of your denim or bleeding onto anything else in the wash!